Re-Branding & Creative Direction
West Orchards is a bustling Shopping centre in the heart of Coventry town centre.
The concept for the new creation was inspired by West Orchards as a magical destination; I wanted shoppers to feel a desire to visit the centre and to feel an aspiration motivated by the fairytale theme.
The ‘All Roads Lead Here’ concept visualises the true wonder, and dreamlike quality of a fairytale. Yet, it communicates the idea that all roads lead to West Orchards (with its great transport links), and that it is at the very centre of fashion and food.
