Email Marketing & Website Build
Shoppertainment is a marketing company based in Manchester, UK. They had a strong offline presence but were doing virtually nothing online so I rebuilt the website and launched an online marketing campaign through a monthly email broadcast. This increased their hits on Facebook and followers on Twitter which in turn increased overall sales.
My design was kept simple to ensure that recipients would not be bombarded with information. I wanted to include useful and current industry information as well as a relevant sales pitch. I feel the three main principals of successful marketing are creativity, relevance and strategy.
